Jarvis Joseph founded Culture Creole Seasoning inspired by the flavors he grew up with in Lafayette, Louisiana. From an early age, he spent Sundays in the kitchen alongside his father, learning how to cook traditional dishes like crawfish étouffée and experimenting with spices to create bold, unique blends.

Over time, friends and family kept asking for their seasoning. What started as a personal recipe evolved into something much bigger — a passion project that turned into a business built to share authentic Louisiana flavor with the world.

For Jarvis, this brand is deeply personal.

“My identity and culture are woven into every aspect of this business. The spices we blended, the meals we shared, and the traditions passed down through generations are at the heart of what we do. Culture Creole is a celebration of where I come from.”

Jarek Smith joined Culture Creole Seasoning to help transform a powerful local brand into a scalable, nationally recognized Louisiana company.

With a strong background in operations, leadership, and business development, Jarek focuses on building the infrastructure, strategy, and partnerships that support long-term growth. His role centers on expanding distribution, strengthening retail presence, and ensuring operational excellence — all while protecting the authenticity of the brand.

For Jarek, Culture Creole represents more than seasoning — it represents legacy.

His vision is to position Culture Creole as a household Louisiana brand known not just for flavor, but for culture, community, and consistency.